BMW Ringtaxi

With the experience offered by the BMW Driving Experience, implemented on site by capricorn Nürburgring GmbH, motorsport fans experience the unique fascination of the “Green Hell” in the powerful BMW M5 sedan alongside experienced BMW instructors. Since 1986, the BMW Ring-Taxi has thrilled more than 90,000 passengers exclusively at the Nürburgring and soon covered more than 650,000 kilometres in more than 30,000 laps.
No doubt: After this taxi ride of the superlatives on the 20.832 km long Nordschleife with its 73 curves, you know why the route is considered one of the most demanding in the world.


In 2015, we were commissioned with the conceptual revision and the relaunch of the BMW Ring-Taxi online shop system. Our work included both technical and content conception, editing and translation, the development of a new design as well as all programming and technical training.



Our performance:


Conception, design, editing, programming, technical training (CMS), project management (responsive web design; Open CMS adapted to required mechanics); Conception, design, editing, programming, project management (newsletter: conception, editing, design, shipping and evaluation)