{"id":4374,"date":"2018-03-14T17:47:23","date_gmt":"2018-03-14T16:47:23","guid":{"rendered":"https:\/\/phase4.de\/?post_type=portfolio_page&p=4374"},"modified":"2022-03-03T10:48:32","modified_gmt":"2022-03-03T09:48:32","slug":"opernlofts-berlin","status":"publish","type":"portfolio_page","link":"https:\/\/phase4.de\/en\/projekt\/opernlofts-berlin\/","title":{"rendered":"Opernlofts Berlin"},"content":{"rendered":"

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ZUR\u00dcCK ZUR \u00dcBERSICHT<\/a><\/h6>\n

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Opernlofts Berlin<\/h1>\n

[\/vc_column_text][vc_empty_space height=”35px”][vc_column_text]The Opernlofts are the former decoration workshops of the Komische Oper in Berlin Mitte, which were converted into lofts. In addition to the corporate design development for the residential project, we also developed the elaborately designed sales brochure, the building description, the website and the communication measures at the property itself (building sign, signage, etc.).<\/p>\n

 <\/p>\n

Our task was to translate Pott Architects’ high-quality and sophisticated loft concept into a design language for the communication materials. We based the typography and design strongly on the Bauhaus aesthetics of the 1930s. We also tried to pick up on the craftsmanship of the renovation and the reference to the existing property in the choice of paper and the open thread stitching of the brochure. Furthermore, we gave the photographs by Harf Zimmermann a lot of space in the brochure and the website and picked up on the aesthetics of the images in the design. The specially produced boxes in which the brochure and the building description were delivered are individually numbered and underline the exclusive character of the project.<\/p>\n

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Thanks to the good and intensive cooperation of the project partners involved, the project was extremely successful in terms of both design and business. The brochure and the website won awards in the 2011 Advertising Yearbook competition; the loft apartments were sold within a very short time.<\/p>\n

 <\/p>\n

Our services<\/p>\n

Brand development, CD\/CI development, conception, editing, text, design, frontend and backend programming, Contao editorial system, project management, hosting
\nSales brochure, building description, revision of floor plans, penthouse mailing, flyer<\/p>\n

 <\/p>\n

www.opernlofts-berlin.de
\nFlyer<\/p>\n

 <\/p>\n

Press release on the Opera Lofts project (german)<\/a>
\nThe book about the opera lofts (Loft Living)<\/a>
\nAdvertising yearbook 2012<\/p>\n

 <\/p>\n

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ZUR\u00dcCK ZUR \u00dcBERSICHT<\/a><\/h6>\n

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ei den Opernlofts handelt sich um die ehemaligen Dekorationswerkst\u00e4tten der Komischen Oper in Berlin Mitte, die in Lofts umgebaut wurden. Neben der Corporate Design Entwicklung f\u00fcr das Wohnprojekt entwickelten wir auch die aufw\u00e4ndig gestaltete Verkaufsbrosch\u00fcre, die Baubeschreibung, die Webseite sowie die Kommunikationsma\u00dfnahmen am Objekt selbst (Bauschild, Beschilderung usw.).<\/p>\n","protected":false},"author":2,"featured_media":2267,"menu_order":0,"template":"","portfolio_category":[58,63],"portfolio_tag":[],"yoast_head":"\nOpernlofts Berlin - Phase 4 Communications GmbH<\/title>\n<meta name=\"description\" content=\"The Opernlofts are the former decoration workshops of the Komische Oper in Berlin Mitte, which were converted into lofts. 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