For the i Live Group we have created the brochure for the project “Serviced Apartments München” in Obersendling both the brochure and the construction description as well as the website. The project aims to give people a “temporary home” – in a “unique alternative to the hotel”.
Our task was to communicate to investors the advantages of the project as well as the special concept of the iLive Group. In terms of design, the brochure incorporated the lifestyle of Copacabana and the Brazilian lightness, in order to take up the company’s DNA in project communication: “Munich Freedom meets Bossa Nova” was our approach.
For example, the patterns of the iconic sidewalk on Copacabana beach in Rio De Janeiro can be found both on the carpets in the foyer – as well as as a design element on the front page of the brochure and the building description. The logo of the I Live group with the symbolized hummingbird was also adopted as an element for the front pages. Large-format mood pictures round off the brochure and bring the Brazilian lifestyle to Obersendling – at least in the vicinity of Isar.
The i Live Group, based in Aalen, is Germany’s leading provider of lifestyle apartments in the field of micro-living. i Live stands for young, sustainable and urban living at the highest quality level. The concept is aimed not only at students, but also at commuters, singles and newcomers to the profession. In addition to the fully furnished apartments, i Live offers a comprehensive added value beyond pure living with common areas such as gym, roof terrace, learning lounge and laundromat. The i Live Group has more than 15 years of experience in the property developer business and the development of residential projects as well as in the areas of property management, operation and financing.
Conception, layout/set, photo selection, creation of texts, clean drawing, project management
Concept, design, programming and hosting of the responsive website